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Dynamic Remarketing with Google Ads: A Complete Guide

Dynamic remarketing is the ultimate way to re-engage with users who ALMOST chose you. Imagine showing personalized ads to people ...
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Google cookies consent v2

GA4 What is Consent Mode v2?Google Consent Mode version 2 was unveiled in November of 2023. From March 2024 onwards, ...
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Google Ads conversion tracking

Why should we setup Google Ads conversion tracking instead of importing  GA conversion events and what are the differences?  Blog ...
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GA4 configuration Tag vs “Google Tag”- Google Tag Manager

Blog Google Announced regarding Google Analytics GA4 configuration Tag ( GTM), Now, it will be replaced with “Google Tag”. As ...
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Google Ads Enhanced conversions

To unlock the powerful bidding capacity and improve the accuracy of the conversion measurement, the implementation of enhanced conversion tracking ...
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Facebook Conversion API- Server Side Tracking

FBCAPI The Facebook Conversion API plays a pivotal role in ensuring accurate and reliable tracking of conversions, which is essential ...
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