Dynamic remarketing is the ultimate way to re-engage with users who ALMOST chose you. Imagine showing personalized ads to people based on the exact products or services they browsed on your site. It’s the perfect mix of relevance and persuasion to get conversions rolling!
Curious? Here’s how dynamic remarketing with Google Ads works and how you can use it to grow your business.
What is Dynamic Remarketing?
Dynamic remarketing takes remarketing to the next level by tailoring your ad creatives to what users previously viewed online. Whether they browsed a sleek pair of sneakers on your e-commerce store or checked out pricing for your online courses, dynamic remarketing ensures the ads they see are ultra-relevant.
- Personalized Ads: Users see ads featuring the exact items they interacted with on your site. It’s like saying, “Hey, remember me?”
- Broader Reach: Use Google’s vast Display Network to recapture attention.
- Higher Conversions: Tailored ads = relevant ads = more clicks & sales!
Why Use Google Ads Dynamic Remarketing?
Dynamic remarketing helps you reconnect with your audience at the right time. Here’s why businesses LOVE it:
- Brings Users Back: 97% of people leave websites without converting—give them a reason to return!
- Boosts Revenue: Show highly targeted ads that tempt users to complete their purchase or sign up.
- Reduces Cart Abandonment: Shoppers who bailed last second? Reel them back with gentle, personalized nudges.
- Cost-Effective: You’re spending your ad dollars on audiences highly likely to convert.
How to Get Started with Dynamic Remarketing
Step1: Tracking Setup in GTM: sending all the required value using GTM to google ads
Google Ads Dynamic Remarketing events name for E-commerce:
| Event name | Description |
| view_search_results | This event measures when a user visits a search results page. |
| view_item_list | This event measures when a user visits a category page. |
| view_item | This event measures when a user visits a product page. |
| add_to_cart | This event measures when a user adds an item to the shopping cart. |
| purchase | This event measures purchases. |
Sample Dynamic remarketing events Script ( if you do not use GTM)
<script>
gtag('event','view_item', {
'value': 998.55,
'items': [
{
'id': 1234,
'google_business_vertical': 'retail'
}]
});
</script>
Step 2: Add dynamic remarketing add-ons in GMC
Step 3: after few days ( 2 to 3 Days) Check Google ads audience to see whether the parameters are received accurately.
Step 4: Switch on “dynamic ads” in the campaign setting
